As an insider to the thrilling world of Lewis Hamilton, Mercedes boss Toto Wolff says the three-time world champion is really what F1 is all about.
Much has been made of Hamilton's jet set, rock-star lifestyle but while his boss acknowledges the sparkling coating on the outside, he also underscores the racing genius underneath.
"People dream if they think fashion shows are his main thing," Wolff said in an interview with iNews.
"He is not only the best racing driver at the moment but also that interesting personality. He gives the tabloids lots of stories.
"He provides narrative. In order to be glorified you need to provide drama and he gives them all of that. He is a media phenomenon as well as a very skilled racing driver."
Bottas determined to resist 'first win' pressure
Wolff obviously looks beyond the glitzy persona, the tattoos and the accoutrements, to focus on what puts him really in awe of his driver: his talent.
"Seeing Lewis operate, and seeing him again this week (shakes head)," Wolff added.
"What I saw in the long runs was just the best of the whole week of testing. Just unbelievable, whatever that skill set is.
“Lewis is an exceptional individual and edgy person that when he operates on a high is unbeatable. When Lewis has that 100 per cent thing going on he is your man.
"These are the days when you know why he is in that car, and why he is the best paid driver."
GALLERY: F1 drivers' wives and girlfriends
Keep up to date with all the F1 news via Facebook and Twitter
Lewis Hamilton: Australian GP – Albert Park Lewis Hamilton’s very first Grand Prix weekend…
One driver has a hugely famous name, the other is a special Grand Prix winner,…
As the Ferrari factory in Maranello glows in festive crimson, a sense of anticipation hums…
Lando Norris had just done the hardest thing in motorsport – winning the Formula 1…
A veteran of 41 Grands Prix starts, Howden Ganley - seen here above hitting a…
Ferrari’s Charles Leclerc may not have ended the season with a silver trophy in hand,…