As an insider to the thrilling world of Lewis Hamilton, Mercedes boss Toto Wolff says the three-time world champion is really what F1 is all about.
Much has been made of Hamilton's jet set, rock-star lifestyle but while his boss acknowledges the sparkling coating on the outside, he also underscores the racing genius underneath.
"People dream if they think fashion shows are his main thing," Wolff said in an interview with iNews.
"He is not only the best racing driver at the moment but also that interesting personality. He gives the tabloids lots of stories.
"He provides narrative. In order to be glorified you need to provide drama and he gives them all of that. He is a media phenomenon as well as a very skilled racing driver."
Bottas determined to resist 'first win' pressure
Wolff obviously looks beyond the glitzy persona, the tattoos and the accoutrements, to focus on what puts him really in awe of his driver: his talent.
"Seeing Lewis operate, and seeing him again this week (shakes head)," Wolff added.
"What I saw in the long runs was just the best of the whole week of testing. Just unbelievable, whatever that skill set is.
“Lewis is an exceptional individual and edgy person that when he operates on a high is unbeatable. When Lewis has that 100 per cent thing going on he is your man.
"These are the days when you know why he is in that car, and why he is the best paid driver."
GALLERY: F1 drivers' wives and girlfriends
Keep up to date with all the F1 news via Facebook and Twitter
The key to Max Verstappen's remarkable Sao Paulo Grand Prix recovery was not simply his…
Lando Norris had more than a third victory of the season to celebrate in Sao…
Mercedes has reclaimed the Formula 1 Constructors' Championship, ending a four-year wait to return to…
Lando Norris kept his nerve through a treacherous, rain-hit Sao Paulo Grand Prix to claim…
Full race results from the São Paulo Grand Prix in Brazil, round 20 of the…
A chaotic, marathon qualifying session stretching over two and a half hours under relentless rain…