Formula 1 cars will be roaring around the streets of London on Wednesday evening as part of a live pre-British GP show destined to promote next weekend's event.
The project - entitled F1 Live London - has been in the works for some time, but details of 'Run of Show' have been safely guarded for obvious security reasons.
The showcase event will kick off at 5.30pm tomorrow, with drivers taking to the closed-off streets around Whitehall.
Musical entertainment and a series of additional attractions which will include team displays, simulators and pit stop challenges will support the F1 programme.
F1 personnel and representatives of the motorsport industry will also be on hand in specific areas to meet and interact with fans.
The demonstration will be the first time F1 takes to London's streets since 2004, when a demo run was organised in the British capital around Regent Street and Picadilly Circus.
The event is also a strong testimony to Liberty Media's new approach destined to bring the sport closer to the fans and deliver a pre-Grand Prix all-encompassing entertainment package.
GALLERY: F1 drivers' wives and girlfriends
Keep up to date with all the F1 news via Facebook and Twitter
Carlos Sainz admits that the Volkswagen group’s success in motorsport – be it with VW,…
Daniel Ricciardo was expecting a ‘clear the air’ talk with Lance Stroll after the latter’s…
Max Verstappen says he respects Adrian Newey’s decision to part ways with Red Bull but…
We’re on the eve of another adrenaline-pumping weekend of action in Florida, with Formula 1's…
Sergio Perez believes Red Bull Racing will be in a great place despite the departure…
Lewis Hamilton has put departing Red Bull designer Adrian Newey at the top of his…