Formula 1 continues to develop its social media network, announcing a new global partnership with video-sharing platform Snapchat.
The deal will debut at this weekend's British Grand Prix and will result in coverage on Snapchat's breaking news and curated platform Discover, using the 'Our Stories' content type.
The partnership will also include coverage of Singapore, Japan, USA, Mexico, Brazil and Abu Dhabi.
"This is the first step towards expanding our social media strategy," said F1's head of digital Frank Arthofer.
"Right from the start, we have said we want to work with partners to bring fans closer to the amazing show that is Formula 1, an incredible mix of technology and individual talent - and Snap fits that bill.
"We need to continue to bring new fans to the sport - by reaching out to them on social media platforms with behind the scenes, fun and engaging content.
"Snap's platform is one of the most popular among 'millennials', a sector we are particularly keen on attracting, as it represents the future of our sport."
GALLERY: F1 drivers' wives and girlfriends
Keep up to date with all the F1 news via Facebook and Twitter
Mercedes has spent much of the 2026 F1 season sitting comfortably atop the championship, but…
Lewis Hamilton has admitted that he is still regularly struck by just how closely Formula…
Former Haas team principal Guenther Steiner has taken aim at FIA president Mohammed Ben Sulayem…
There has apparently only ever been one Grand Prix held on September 19 over the…
Williams will head to Azerbaijan next week with a significant upgrade package in its crates…
Colton Herta has effectively drawn a line under his Formula 2 experiment, confirming that he…