Formula 1 continues to develop its social media network, announcing a new global partnership with video-sharing platform Snapchat.
The deal will debut at this weekend's British Grand Prix and will result in coverage on Snapchat's breaking news and curated platform Discover, using the 'Our Stories' content type.
The partnership will also include coverage of Singapore, Japan, USA, Mexico, Brazil and Abu Dhabi.
"This is the first step towards expanding our social media strategy," said F1's head of digital Frank Arthofer.
"Right from the start, we have said we want to work with partners to bring fans closer to the amazing show that is Formula 1, an incredible mix of technology and individual talent - and Snap fits that bill.
"We need to continue to bring new fans to the sport - by reaching out to them on social media platforms with behind the scenes, fun and engaging content.
"Snap's platform is one of the most popular among 'millennials', a sector we are particularly keen on attracting, as it represents the future of our sport."
GALLERY: F1 drivers' wives and girlfriends
Keep up to date with all the F1 news via Facebook and Twitter
Oliver Bearman got quite the early morning wake-up call on Friday in Sao Paulo when…
While his team mate Max Verstappen thrilled the fans with a run from 17th on…
Williams suffered a bruising time on Sunday in Sao Paulo, with Alex Albon unable to…
McLaren team principal Andrea Stella has insisted that the squad has no regrets about their…
On this day in 1989, Williams' Thierry Boutsen secured his second F1 win when he…
Red Bull team principal Christian Horner hailed Max Verstappen’s sensational Sao Paulo Grand Prix victory…