F1 News, Reports and Race Results

Felipe Massa's helmet gets a special design for Spa

Felipe Massa will wear a specially designed helmet at this year's Belgian GP, and one which the Brazilian will then donate to the winner of a contest which just closed.

Italian ad agency BBDO has created a digital campaign for Williams' sponsor Martini to help drive awareness of the brand’s pivotal role and heritage in F1 racing.

The campaign is a celebration of the iconic brand’s long standing passion for racing that it shares with fans, which can be traced back to its founders. 

It launched a film last month across Facebook, Instagram and Twitter announcing the opportunity for one lucky fan to win a one-of-a-kind, hand painted helmet designed by contemporary Spanish artist Kenor, as worn by Felipe Massa, and a VIP trip to the Belgian GP. 

All fans had to do to be in with a chance of winning was to tell Martini what 'the joy of racing' means to them via the social channels using #JoyOfRacing.

The launch film tracks the journey of the creation of the racing helmet from the inspiration to concept, design and production, highlighting the love and attention that goes into every stage.

Kenor was briefed to create a design that embodies the joy of racing. This design was then transferred to an F1 racing helmet by leading helmet designers JMD.

Check out the video below.

 

Gallery: The beautiful wives and girlfriends of F1

Keep up to date with all the F1 news via Facebook and Twitter

Magali Duqué

Recent Posts

Tyrrell puts its six-wheeler on the road in Spain

On this day in 1976, Tyrrell's radical six-wheel Tyrrell P34 made its race debut at…

17 mins ago

US Congress raises concerns over F1’s rejection of Andretti bid

A significant development has emerged in the ongoing saga surrounding Andretti Global's bid to enter…

1 hour ago

Celebrating Ferrari’s past, embracing the present

Celebrating Ferrari's 70-year journey in North America at this weekend’s Miami Grand Prix, Charles Leclerc…

2 hours ago

Alpine F1 appoints Sanchez as executive technical director

Alpine F1 has announced the appointment of former Ferrari and McLaren engineer David Sanchez as…

3 hours ago

RB unveils striking ‘Chameleon’ livery for Miami Grand Prix

Visa Cash App RB aims to make a splash at this weekend’s Miami Grand Prix…

4 hours ago

Red Bull after Newey: Falling apart, or strength in depth?

It wasn't so long ago that we thought Lewis Hamilton's move to Ferrari at the…

5 hours ago