.
Felipe Massa will wear a specially designed helmet at this year's Belgian GP, and one which the Brazilian will then donate to the winner of a contest which just closed.
Italian ad agency BBDO has created a digital campaign for Williams' sponsor Martini to help drive awareness of the brand’s pivotal role and heritage in F1 racing.
The campaign is a celebration of the iconic brand’s long standing passion for racing that it shares with fans, which can be traced back to its founders.
It launched a film last month across Facebook, Instagram and Twitter announcing the opportunity for one lucky fan to win a one-of-a-kind, hand painted helmet designed by contemporary Spanish artist Kenor, as worn by Felipe Massa, and a VIP trip to the Belgian GP.
All fans had to do to be in with a chance of winning was to tell Martini what 'the joy of racing' means to them via the social channels using #JoyOfRacing.
The launch film tracks the journey of the creation of the racing helmet from the inspiration to concept, design and production, highlighting the love and attention that goes into every stage.
Kenor was briefed to create a design that embodies the joy of racing. This design was then transferred to an F1 racing helmet by leading helmet designers JMD.
Check out the video below.
Gallery: The beautiful wives and girlfriends of F1
Keep up to date with all the F1 news via Facebook and Twitter
Amidst swirling rumors suggesting a potential absence from the upcoming Las Vegas Grand Prix, Williams…
For Brazil, a nation steeped in F1 history, the excitement of Gabriel Bortoleto’s promotion to…
Williams recruit Carlos Sainz will enjoy an early start to his tenure with the Grove-based…
Damon Hill has announced his departure from the Sky Sports F1 commentary and presenting team…
This week in London, Ferrari’s Charles Leclerc and Carlos Sainz joined the start-studded global premiere…
For all the criticism lobbed at Lance Stroll during his F1 career, and especially this…