Formula 1 to introduce new logo on Sunday

Formula 1 CEO Chase Carey has revealed that the sport will unveil its new logo at the end of Sunday's race.

Speaking to Sky Sports F1, Carey gave no hint as to the form or design of the new logo, several versions of which were recently registered, but the change has been validated.

"I know it’s Sunday, I’m not sure where in the process," he said.

"Our marketing people are the experts on where we’re going to launch the logo."

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Asked to comment on the change and the fans' current negative reaction to the designs which were revealed, Caret said he understood the adverse first impression.

"Any time you change you’re always going to have a mixed set of views," he said.

"What we wanted to do is provide a fresh energy to the sport and I think we have a lot of plans and lot of things we want to do and we thought the logo is a good way to emphasise the excitement and fresh energy."

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.