Daniel Ricciardo starts afresh at Renault this year, and to support his efforts and the branding of his image the Aussie will rely on the expertise of the CAA Sports agency.
The affiliate of the renowned Creative Arts Agency, which looks after the interests of 2016 world champion and Juventus mega football star Cristiano Ronaldo, will represent Ricciardo in his contract negotiations on and off the track.
"I am really excited to be joining CAA Sports," said the Renault driver who kicks start his season on home ground in Melbourne this weekend.
"I believe I have found a partner in them that understand my ambitions and I am confident they will help me take the right steps in my career, both on and off the track, in the coming future."
Ricciardo's departure from Red Bull at the end of last season had left the 29-year-old as a free agent, so there was an obvious void to fill on the management side.
"Anytime you get a chance to work with someone of Daniel’s ability and unique personality, it’s a great moment," commented CZAA Sports representative Matt O'Donohue.
"At CAA Sports, we endeavor to work with talent who are best-in-class. Our award-winning talent representation team has been setting standards in the industry and working with Daniel is another great chapter in this journey.
"We look forward to helping him achieving his dreams inside the sport and beyond."
Gallery: The beautiful wives and girlfriends of F1 drivers
Keep up to date with all the F1 news via Facebook and Twitter
The neon-lit grandeur of the Las Vegas Strip offered no solace to Sergio Perez, as…
Formula 1 teams set up shop in Las Vegas this week with the benefit of…
From the outset, Mercedes has been on top form in Las Vegas, and George Russell…
Lewis Hamilton was left to reflect on a frustrating qualifying session under the Las Vegas…
Carlos Sainz says Ferrari has thrown down the gauntlet in its battle against McLaren for…
Pierre Gasly hailed an "incredible" result for Alpine in qualifying for this weekend's Las Vegas…