Hamilton: 'I’m always going to receive negative attention'

Lewis Hamilton says the criticism leveled at him regarding his efforts towards improving the environment is an inevitable by-product of being an F1 star.

Hamilton, who switched to veganism several years ago, often conveys on social media his interest in raising awareness for environmental issues, such as climate change or plastic waste.

But the six-time world champion's comments have often led to him being accused of hypocrisy, having embraced a career in a sport that isn't exactly perceived as being eco-friendly.

But Hamilton, who sold his private jet last year to reduce his own carbon footprint, defends his "responsible" activism, fully aware that some people will never give him a free pass because of his status and specific field of expertise.

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"Climate change is a serious threat: every one of us has the responsibility to protect our future and the future of the next generation," explained the 34-year-old in an interview with Italy's Style.

"With the industry I’m in, I’m always going to receive negative attention but we don’t have to be perfect to be part of the solution.

"As a powerful voice in my industry I have a responsibility to effect change from within Formula 1 as well as in all the other activities in which I am involved.

"I’ve done this with Tommy Hilfiger and with Police, just recently I invested in Neat Burger vegan fast-food and I’m working with Mercedes and Daimler on a series of car projects."

Despite the backlash he receives, the 84-time Grand Prix winner says his fan base supports his environmental efforts, and also the candor or despair his emotional posts sometimes convey.

"I always believe in being true to yourself and others, and being transparent on social media is part of that," he said.

"Being in my position, yes you are opening yourself up to scrutiny, but I know that my fans consistently support me and have my back.

"I think the traditional idea of what it is to be ‘masculine’ is changing and people are starting to realise that you don’t need to be invincible.

"There is strength in showing your vulnerability."

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