Vettel showcases new pink helmet as BWT ambassador

Sebastian Vettel will be doing his part to 'change the world, sip by sip' as the new ambassador for water treatment company BWT.

Vettel's role has ensured that an element of pink is retained at Aston Martin, with the four-time world champion sporting a pink motif on his 2021 helmet as part of an endorsement deal with BWT.

The Silverstone-based squad raced for several seasons draped in pink, the corporate color of its former title sponsor which was quite popular with F1 fans.

BWT no longer enjoys a prominent presence on the team's AMR21 but the water treatment company has retained a minor partnership with Aston Martin.

Vettel's BWT-themed lid will carry the message ‘Change the world, sip by sip’ emblazoned.

"The future is important and we must do our best to protect the planet for children and young people," said Vettel.

"We all share this responsibility and if we come together we can make a difference.

"As a Formula 1 driver, I think it’s right to speak up on this subject and have my voice heard.

"I am pleased to have found a partner in BWT that shares the same perspective and goals. By cutting down the amount of plastic waste, we can make the world a little better, sip by sip."

• Read also: Vettel on potential title bid: 'I still have it in me'

The BWT-Vettel partnership kicks off just as Formula 1 is ramping up its environmental and recycling initiatives in the paddock

Earlier this week, the sport committed to eliminating single-use plastic bottles among its staff on race weekends as part of its push to make F1 more sustainable.

Gallery: The beautiful wives and girlfriends of F1 drivers

Keep up to date with all the F1 news via Facebook and Twitter