Sauber unveils new F1 identity: Stake F1 Team

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Sauber has announced that its Formula 1 outfit will race under the banner of the Stake F1 Team until 2026 when it is scheduled to transition into the Audi works outfit.

Australian betting and lifestyle company Stake has become Sauber’s exclusive team partner for the 2024 and 2025 seasons, taking over the naming rights of the Swiss outfit from Alfa Romeo.

The move builds upon the successful partnership established between Sauber and Stake in 2023 and paves the way for new beginnings for the Swiss outfit as it embarks on this fresh chapter with a revitalized identity.

The association’s fan-centric focus will also be complemented by Stake’s takeover of the team’s social media handles as @stakef1team, reflecting the squad’s new branding.

Read also: Sauber to expand F1 workforce ahead of Audi entry

“Last season represented the start of Stake’s journey in Formula One, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path,” explained Sauber team representative Alessandro Alunni Bravi.

“Stake not only successfully tapped into Formula One’s growing fan base to enhance its own community; but also introduced a completely new audience to the sport, something that benefited not only our team but also everyone else in F1.

“We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla.

“2024 will be a new page and the chance to do more, better, and reach even farther: we are looking forward to an even more exciting calendar of events in this new season.”

Stake Co-Founder Edward Craven added: “We are thrilled with the opportunity to bring an electrifying and brand-new identity into our F1 team, kick-starting the F1 season with a bold team name, Stake F1 Team.

“Fueled by deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond.

“The upcoming years will be a thrilling ride with some mind-blowing activations planned that will redefine excitement on and off the track. So, brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!”

Breaking with its tradition of unveiling its new F1 designs at its base in Hinwil, Stake F1 Team will present its 2024 F1 contender to the world in the United Kingdom in February.

It's driver line-up will remain unchanged with valtteri Bottas and Zhou Guanyu.

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.