Formula 1 has unveiled Lenovo as its newest global partner, a deal that will see the tech giant also become the title sponsor of two Grands Prix starting from the 2025 season.
After serving as an official partner, Lenovo is now stepping up into the big leagues, joining major sponsors like Aramco, Heineken, Qatar Airways, and American Express.
As part of the agreement, Motorola, a subsidiary of the Chinese multinational technology company, will become F1’s global smartphone sponsor, while Lenovo will also “provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at track and remotely.”
“I am delighted that Lenovo will become a Global Partner of Formula 1,” commented Formula 1 chief executive Stefano Domenicali in support of the deal’s announcement.
“Since joining the sport, Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more once[1]in-a-lifetime moments for fans.
“Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world’s most technologically advanced sport for years to come.”
Lenovo’s Chairman and Chief Executive Yang Yuanqing added: “We are thrilled to elevate our partnership to the next level becoming a Global Partner of Formula 1.
“Together, we’re not just shaping the future of technology and motorsport, but we’re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world."
Lenovo’s partnership follows the announcement on Wednesday of global banking giant Santander also joining Formula 1’s racing’s lavish pool of sponsors.
Grand Prix racing’s surging popularity has clearly sparked a frenzy among global brands vying to become official sponsors and partners of the series.
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