©RB
This weekend’s Miami Grand Prix will get a splash of peachy pink flair, courtesy of Visa Cash App Racing Bulls.
The Faenza-based outfit has unveiled a vibrant new livery for the sixth round of F1’s world championship – a bold, one-off design inspired by Red Bull’s latest Summer Edition White Peach energy drink, and it’s as Miami as neon signs and ocean views.
Leaning hard into the city’s retro-glam aesthetic, the one-off look has transformed RB’s VCARB 02 into a rolling tribute to summer heat and bold attitude.
Decked out in rich magenta with peach-toned accents, it’s easily the most radical departure yet from the team’s usual color scheme – outshining even Ferrari’s Miami makeover.
Racing Bulls drivers Liam Lawson and Isack Hadjar will also be turning heads in matching custom race suits, while the team’s garage gets its own splash of pink to round out the visual celebration.
Racing Bulls CEO Peter Bayer was all in on the Miami makeover, pointing to the event’s special place in the team’s story.
“Miami holds a special place for Visa Cash App Racing Bulls, it’s where we debuted our very first special livery as a team last year, which was a moment that set the tone for who we are: bold, creative and willing to push the boundaries,” Bayer said.
“Since that debut, we’ve continued to make waves with striking liveries in Singapore and Las Vegas, each one crafted in collaboration with our partners and met with real excitement from fans.
“The Red Bull Summer Edition livery is a celebration of everything Miami represents, and we are honoured to give wings to this new seasonal flavour.”
©RB
The unique livery also marks a marketing milestone for Red Bull, as the company uses the Miami stage to debut its White Peach flavour across the U.S.
“This is a first for Red Bull as the first ever can-inspired livery to launch a brand-new flavour in the US,” said Olly Hughes, Chief Marketing Officer at Red Bull Technology.
“The Red Bull Summer Edition White Peach flavour is made for summer, so where better to bring this to life than Miami.
“Since last year’s Miami launch, VCARB has earnt an award-winning reputation for bold and distinctive designs that stand out on the grid and there’s no doubt this is another one to add to the list.”
From car to can, Racing Bulls are turning the Miami GP into a full-blown summer statement – fast, fruity, and fabulously pink.
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