Audi unveils 2026 F1 concept, targets 2030 title bid

Audi has unveiled a striking preview of its 2026 Formula 1 challenger – a concept design it says embodies the manufacturer’s design philosophy and technological ambitions.

The future team’s R26 Concept offers the first visual hint of what Audi’s debut F1 car could look like under next year’s sweeping technical regulations. The manufacturer will formally take over the Sauber team for its first full season in Formula 1 in 2026, marking a historic entry into the world’s premier motorsport series.

According to Audi, the design represents the essence of its “recently introduced design philosophy,” bringing together performance, emotion, and innovation.

F1 More Than Just Motorsport

Audi AG CEO Juergen Rittersberger said Formula 1 offers the brand an unmatched stage to reach new audiences and showcase its cutting-edge engineering.

“Formula 1 is more than just motorsport, it’s entertainment, emotion, technology – and also a challenge,” he said. “But it is precisely this combination that takes us where we want to go: inspiring new customer groups for Audi.”

He added that the global appeal of Formula 1 makes it the perfect platform for the brand’s ambitions.

“With the enormous reach of Formula 1, we have the opportunity to attract new customers for our brand – especially in the younger target group, where Formula 1 is experiencing rapid growth.”

Rittersberger also pointed to the budget cap introduced in 2021 as a game-changer, making F1 more financially sustainable and attractive for manufacturers like Audi.

“Thanks to the cost cap, Formula 1 is also more financially sustainable than ever before. When we look at the development of sponsorship opportunities, team evaluations, and the overall revenue potential in Formula 1, one thing becomes clear: This path makes perfect sense for Audi – also economically.”

Joining the Grid to Win

Audi F1 will operate from three facilities. The firm’s state-of-the-art Neuburg factory will be responsible for power unit development, while Sauber’s Hinwil base in Switzerland will handle chassis development and remain the team’s race operations hub.

Finally, a Technology Office in Bicester, in the heart of England’s ‘Motorsport Valley’ will give the team access to the world’s largest pool of motorsport know-how and talent.

Audi CEO Gernot Doellner echoed the brand’s determination, making clear that Audi’s arrival in F1 is no mere marketing exercise – it’s about fighting for victories.

“We are not entering Formula 1 just to be there,” he said. “We want to win.

“At the same time, we know that you don’t become a top team in Formula 1 overnight. It takes time, perseverance and tireless questioning of the status quo. By 2030, we want to fight for the world championship title.”

Audi’s F1 dream will move from concept to competition in late January when pre-season testing kicks off in Barcelona – but the journey has already begun with unmistakable intent.

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