Toyota steps up: Haas rebrands as TGR Haas F1 Team for 2026!

Haas has taken a decisive stride into its next Formula 1 chapter, unveiling a landmark title partnership deal with Toyota Gazoo Racing that will rebrand the American outfit as TGR Haas F1 Team from 2026 onward.

The move deepens a relationship that has rapidly evolved since the two sides signed a technical collaboration in late 2024 – one that has already given Toyota a fresh route back into Grand Prix racing without the need to field its own works squad.

The new alliance formalizes Toyota’s growing presence within the organization, including a major role in the team’s Testing of a Previous Car (TPC) program.

The Japanese manufacturer intends to use the platform to immerse its engineers, mechanics, and drivers in the sport’s highest competitive environment – an experience they have long been eager to reintegrate into their motorsport culture.

A Partnership Accelerating in Scope

Haas team principal Ayao Komatsu said the expanded partnership reflects both the trust built between the two organizations and the early results of their cooperation.

“It’s naturally a privilege to deepen our relationship with TGR through this new title partnership agreement,” Komatsu said.

“Our working relationship to date has been everything we hoped it would be. It’s been evidenced through our successful TPC running this season, but there’s been so much more going on behind the scenes too – including the development and installation of the simulator at our Banbury facility for 2026.

"The cultivation of personnel, all working collaboratively between Haas F1 Team and TGR, has benefited us greatly, and that’s something that will only increase as our partnership matures.

“We’re excited to further grow with the likes of our driver program too, and it’s been encouraging to see the depth of talent TGR is backing in that process.”

Toyota, meanwhile, views the agreement not only as a competitive opportunity but as a long-term investment in its motorsport ecosystem. The company’s renewed involvement – years after its last F1 entry – comes with an internal transformation led by Toyota Motor Corporation chairman Akio Toyoda.

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“By taking our partnership with Haas another step forward next year, TGR’s ‘People, Product, Pipeline’ mantra will accelerate in a way we have never seen before. The time has come for the next generation to take their first steps toward the world stage.

‘Together with Gene Haas, Ayao, and everyone at TGR Haas F1 Team, we will build both a culture and a team for the future. Toyota is now truly on the move,” Toyoda said.

A New Look, a New Era

Toyota’s presence is set to be unmistakable when the 2026 challenger breaks cover on 23 January during an online livery reveal.

The transition also marks the end of MoneyGram’s three-and-a-half–year run as Haas’ title partner, closing one era while launching another defined by deeper technical integration and shared personnel development.

For Haas, the partnership provides stability and an infusion of resources as Formula One barrels toward its next major regulatory shift. For Toyota, it offers a chance to cultivate future stars and sharpen its engineering edge on the global stage – without the astronomical commitment of running a full manufacturer team.

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