Formula 1’s most glamorous race will be getting an equally glamorous from 2026. Next season, Louis Vuitton will become the title sponsor of the Monaco Grand Prix, further entwining high fashion, heritage and motorsport at one of the most iconic events on the calendar.
The multi-year agreement will see the race officially renamed the Formula 1 Louis Vuitton Grand Prix de Monaco, beginning with the 83rd running of the event from June 4 to 7, 2026.
It marks another step in Louis Vuitton’s expanding presence in Formula 1, following the luxury conglomerate’s entry as an official F1 partner in 2025.
Louis Vuitton’s relationship with Monaco is far from new. Between 2021 and 2024, the brand partnered with the Automobile Club de Monaco, presenting its bespoke trophy trunk on the podium – a tradition that has since become a familiar part of race day celebrations.
Over the years, that signature trunk has marked victories for Max Verstappen in 2021 and 2023, Sergio Pérez in 2022, Charles Leclerc’s emotional home win in 2024, and Lando Norris’ triumph in 2025. The 2026 edition will be the sixth consecutive Monaco Grand Prix to feature a custom Louis Vuitton trophy trunk.
©Monaco/PalaisPrincier
Throughout the 2026 race weekend, Louis Vuitton will enjoy prominent trackside branding, with bespoke installations around the circuit combining the house’s visual identity with Formula 1 imagery.
The Automobile Club de Monaco has also unveiled a refreshed official poster for the event, breaking with tradition by spotlighting the start-finish line and placing the podium — and the Louis Vuitton trophy trunk — to one side.
The partnership also reflects Louis Vuitton’s long-standing connection to travel and speed. The brand’s motorsport roots stretch back to the late 19th century, when Georges Vuitton designed some of the first automobile trunks.
Since then, the house has created trophy trunks for global sporting institutions, including the America’s Cup, the FIFA World Cup, the Ballon d’Or, and the Paris 2024 Olympic and Paralympic Games.
Monaco, first staged in 1929, remains Formula 1’s most storied event — a race where history, precision and prestige intersect.
Louis Vuitton follows fellow LVMH brand TAG Heuer, which became the Grand Prix’s first-ever title sponsor in 2024, and joins the fashion house’s growing F1 footprint, which already includes title partnership of the Formula 1 Louis Vuitton Australian Grand Prix.
From 2026, Monaco won’t just look luxurious – it will wear luxury in its name.
Keep up to date with all the F1 news via X and Facebook
Arturo Merzario - Formula 1's very own Stetson-wearing Marlboro Man - was born on this…
Reigning F1 world champion Lando Norris has thrown an intriguing twist into the early narrative…
Alpine’s 2026 Formula 1 campaign began in Melbourne with a curious mix of relief and…
Red Bull team principal Laurent Mekies has pushed back against growing speculation that Max Verstappen’s…
Audi’s Gabriel Bortoleto walked away from the Australian Grand Prix with points in hand —…
Tempers flared once again between Liam Lawson and Sergio Perez at the Australian Grand Prix,…