Formula 1 signs fresh long-term TV deal with Sky Sports

Formula 1’s booming popularity in Britain and Ireland has received another major boost after Sky Sports secured a fresh long-term broadcasting agreement that will keep the sport on its channels through the end of the 2034 season.

The new deal cements Sky’s status as the home of Formula 1 coverage in the UK and Ireland for at least another decade, extending a partnership that has become deeply intertwined with the modern era of the championship.

Since first joining the F1 grid in 2012, Sky Sports has transformed race weekends into wall-to-wall spectacles through its dedicated Sky F1 channel.

With Martin Brundle’s grid walks becoming essential pre-race viewing and former world champions Jenson Button, Nico Rosberg and Jacques Villeneuve offering expert analysis, the broadcaster has built one of the sport’s most recognisable television teams.

The agreement arrives well before the expiration of Sky’s previous contract, which had been due to run until the end of the 2029 campaign. Instead, Formula 1 has moved decisively to extend the relationship through 2034, underlining the value both sides place on continuity as the championship continues its commercial and global expansion.

Strengthening a longstanding alliance

Formula 1 CEO Stefano Domenicali praised Sky’s impact on the sport’s growth and highlighted the broadcaster’s contribution beyond simply televising races.

“Sky has always been a dedicated, trusted, and passionate partner since we began our relationship many years ago,” Domenicali said.

“Their world leading approach to live broadcasting, content creation, and behind-the-scenes analysis led by a truly amazing group of on-screen talent has made the difference in continuing to grow our sport in the UK, Ireland, and Italy and I am delighted we will be taking our partnership into the next decade.

“I want to thank Dana and all the team at Sky for their determination to get this deal in place and to continue to bring the excitement of Formula 1 to our passionate fans.”

The renewed commitment also stretches beyond Britain and Ireland. Sky has simultaneously retained its grip on Italian Formula 1 broadcasting rights through the 2032 season, reinforcing its influence across two of the sport’s most passionate markets.

Sky eyes Formula 1’s next era

For Sky, the extension represents both a vote of confidence and a strategic investment in a championship enjoying surging global attention, younger audiences and a fresh wave of talent.

Dana Strong, Group CEO of Sky, framed the deal as part of the broadcaster’s long-term vision for the sport.

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“We’re proud of the role we’ve played in supporting the sport’s growth through world-class storytelling, innovation and long-term investment,” Strong said.

“This new agreement secures Sky as the home of Formula 1 for years to come, as the sport enters an exciting era with more British talent on the grid and rising stars like Kimi Antonelli.

“I want to thank Stefano and the F1 team for our continued partnership, which we’re excited to build on in the years ahead.”

With Formula 1 entering a new generation of competition, technology and star power, the extension ensures one thing is certain: Sky Sports will remain firmly embedded at the centre of the action for years to come.

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