©WRI2
In a good example of F1 fan engagement in the digital age, Lewis Hamilton is asking his fans to design his 2017 helmet in an online competition.
Anybody wishing to take part in the design contest can download a template and file their art work through Instagram.
The winner will not only enjoy the honour of watching the three-time world champion race all season with the customized lid, but will also receive a full-size replica signed by the Mercedes driver.
FIA regulations introduced two years ago mean a driver cannot change helmet liveries during the season although a one-off alternative design is allowed a race of the a drivers' choice.
GALLERY: F1 drivers' wives and girlfriends
Keep up to date with all the F1 news via Facebook and Twitter
The Formula 1 rumor mill has been spinning at a dizzying pace lately, but Mark…
Christian Horner’s Formula 1 return rumours have just received a heavyweight endorsement from an the…
The Lewis Hamilton contract circus has arrived in familiar territory: plenty of noise, plenty of…
On this day in 1965, Jim Clark conquered his fourth consecutive British Grand Prix win!…
Red Bull's conveyor belt of young talent continues to deliver, and according to David Coulthard,…
On its opening day on Thursday, the Goodwood Festival of Speed delivered another unforgettable moment…