Force India welcomes on board new partner, Foresight & Vision

©WRI2

40

Sahara Force India is pleased to welcome eyewear specialists, Foresight & Vision, as a partner for the 2017 season.

The partnership will introduce eyewear brands, Eye Respect and LDNR, to the high profile world of Formula One racing with the Sahara Force India drivers and team members wearing a range of sunglasses at race events.

The Eye Respect and LDNR brands combine fashion and practicality. Crafted by leading designers and made by hand, the brands have become a firm favourite for discerning users of spectacles and sunglasses.

LDNR logos will appear on the team’s new car, the VJM10, as well as on the drivers’ race suits.

"I’m very excited to begin our collaboration with Foresight & Vision," said managing director Vijay Mallya.

"Formula One is the most glamorous global sport and a great match for a fashion brand. Eye Respect and LDNR have developed a wonderful range of glasses and sunglasses, which combine colour, style and elegance – the perfect addition to the Formula One paddock."

Foresight & Vision CEO Jonathan van Blerk was equally happy to step into the thrilling world of F1.

"Working with Sahara Force India is a perfect fit for our brand. We share their fighting spirit and we always strive to punch above our weight as we develop our eyewear brands.

"The Formula One environment gives us a fantastic opportunity to tell the world about our products and I’m truly delighted to begin our partnership with Sahara Force India."

GALLERY: F1 drivers' wives and girlfriends

Keep up to date with all the F1 news via Facebook and Twitter

Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.