Williams goes 'heavy duty' with partner JCB

©Williams

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Williams and heavy duty construction equipment manufacturer JCB have announced a commercial partnership for 2017.

The agreement was apparently made following rookie Lance Stroll's appointment to the Grove-based outfit.

As part of the partnership agreement, JCB branding will appear on the Williams Mercedes FW40 chassis and rear wing end plate from the start of the 2017 season.

JCB will also feature on Felipe Massa and Lance Stroll’s race suits and helmets, and from the British Grand Prix onwards, all trackside personnel team kit.

"We are delighted to welcome JCB to our family of partners," said deputy team principal Claire Williams.

"Engineering and innovation are also at the core of everything we do at Williams, which makes this partnership one of shared values and aspirations.

"As two great British brands, we share a similar drive to continually push boundaries and not rest on our laurels in our desire to be the best.

"I know this will be a successful partnership for both our brands and I look forward to embarking on this journey with such a prestigious brand as JCB."

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.