In an ill-fated attempt to test the progressive waters, which flooded the sport this week, F1 resorted to 'grid boys' at the 2015 Monaco Grand Prix.
Beyond the evident lack of glamour which the initiative embodied, it was hard to argue how the move wasn't a case of reverse sexism.
Perhaps Sebastian Vettel best summed up everyone's feelings: "What's the point?" asked the German.
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