Hamilton goes full 'Psychedelic Speed Demon'

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While he waits for that first elusive win of 2022, Lewis Hamilton is moving forward in the fast lane of fashion.

Ahead of this weekend's Japanese Grand Prix, Hamilton met up with renowned Japanese street artist Takashi Murakami with whom the seven-time world champion has formed a partnership to benefit his new +44 fashion brand.

Hamilton has tapped into Murakami's bold and vibrant world of design and color, inspired by anime and manga, for +44's line of clothing appropriately called 'Psychedelic Speed Demon'.

"When I launched +44, I wanted to create bold, brave and transformative collections that made people feel the most authentic versions of themselves," said the Mercedes driver.

"There is no one I consider more suited to help me achieve this than Murakami. He has consistently been at the forefront of street culture for decades, famous for his unique designs which are instantly identifiable as his."

Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.