Speedy scoops: Leclerc’s icy new venture hits the frozen aisle

Proving once again that he’s a man of multi-faceted talents, Charles Leclerc has just launched his own ice-cream brand, aptly named ‘LEC’.

However, this isn't just a pit stop into a sweet side hustle for the Monegasque. Leclerc has partnered with Italian gelato giant Grom, aiming to create a high-quality, potentially lower-calorie option for fans.

It seems Leclerc's focus on precision and peak performance extends beyond the racetrack and into the world of creamy treats. While the pressure to win races might be intense, the pressure to deliver a delicious scoop is a whole new challenge.

“I will always strive to be the best Formula 1 driver, of course, but this is a new adventure,” explained the Monegasque at the LEC brand’s presentation launch on Thursday in Milan.

“It’s something that started back in my karting days; there was always ice cream."

The concept sprouted during his inaugural year at Ferrari: “Initially, I wanted to open an ice cream parlor in Monaco.”

Yet, after pondering the concept with his associates - Guido Martinetti, Federico Grom and Nicolas Todt - the decision was made to expand horizons while still prioritizing fitness, a facet Leclerc deems “very important along with a balanced diet”.

“I am very satisfied with both the flavors and the reduced calorie intake,” he added. “This was very important, and we managed to achieve it while maintaining the taste and quality.”

There won’t be any physical ‘LEC’ ice-cream parlors, and the product will only be available in Italy initially at selected supermarkets.

While the pressure to win races might be intense, the pressure to deliver a delicious scoop is a whole new challenge.

Will ‘LEC’ become a podium finisher in the ice cream world? Only time will tell, but one thing's for sure, Leclerc isn't afraid to take a bold flavor risk.