Categories: FeatureFeatures

Testing a livery

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F1i looks at some of the testing liveries seen before in F1 and pairs them with the race liveries which replaced them

©RenaultSport

Renault’s launch in Paris last week saw the returning constructor unveil a testing livery which it says it will update ahead of the first race of the season in Australia. However, many observers were still quick to judge a car by its cover and criticise the lack of imagination shown with the predominantly black livery.

A livery is a huge part of a team’s identity, but one of the key aspects is to show off the team’s sponsors in a way which makes them as easily identifiable as possible. That is with a focus on television cameras and the tens - sometimes hundreds - of thousands of people around the circuit. So testing doesn’t always demand the same approach, with a smattering of hardy fans braving the cold and little in the way of TV coverage of the cars on track.

So F1i has put together a little list of recent testing liveries along with the race liveries they gave way to. On the whole they were not hugely successful…

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Andrew Lewin

Andrew first became a fan of Formula 1 during the time when Michael Schumacher and Damon Hill were stepping into the limelight after the era of Alain Prost, Nigel Mansell and Aryton Senna. He's been addicted ever since, and has been writing about the sport now for nearly a quarter of a century for a number of online news sites. He's also written professionally about GP2 (now Formula 2), GP3, IndyCar, World Rally Championship, MotoGP and NASCAR. In his other professional life, Andrew is a freelance writer, social media consultant, web developer/programmer, and digital specialist in the fields of accessibility, usability, IA, online communities and public sector procurement. He worked for many years in magazine production at Bauer Media, and for over a decade he was part of the digital media team at the UK government's communications department. Born and raised in Essex, Andrew currently lives and works in south-west London.