Alonso races into the world of fashion with new brand

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Regardless of how long Fernando Alonso races on in Formula 1, the Spaniard is laying the foundations for his life after motorsport.

Along with personal manager Luis Garcia Abad, Alonso is launching a fashion brand to be called 'Kimoa', with the McLaren driver wearing sunglasses in Australia bearing the new label.

Spanish publication Moda is reporting that the two-time world champion has secured the assistance of auditor KPMG, which is already an on-car McLaren-Honda sponsor.

"The first step will be totally online, so the platform will have a global focus," said Alonso's manager Garcia Abad, explaining Kimoa.

"In 2018 maybe we will consider getting into the physical side."

In Australia, Alonso also made his debut as the only Adidas-sponsored F1 driver, wearing three-stripe branded gloves and boots.

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.