Regardless of how long Fernando Alonso races on in Formula 1, the Spaniard is laying the foundations for his life after motorsport.
Along with personal manager Luis Garcia Abad, Alonso is launching a fashion brand to be called 'Kimoa', with the McLaren driver wearing sunglasses in Australia bearing the new label.
Spanish publication Moda is reporting that the two-time world champion has secured the assistance of auditor KPMG, which is already an on-car McLaren-Honda sponsor.
"The first step will be totally online, so the platform will have a global focus," said Alonso's manager Garcia Abad, explaining Kimoa.
"In 2018 maybe we will consider getting into the physical side."
In Australia, Alonso also made his debut as the only Adidas-sponsored F1 driver, wearing three-stripe branded gloves and boots.
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