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Formula One expands sponsorship opportunities

Reuters is reporting that The Formula One Group has appointed CAA Sports, a division of the U.S.-based Creative Artists Agency, to represent its global sponsorship rights.

"CAA Sports will be responsible for taking the Formula One brand into new markets and expanding the sponsorship portfolio to include new and innovative commercial partners," it said in a statement.

Sean Bratches, Formula One's managing director for commercial operations, said the appointment was part of a strategic growth plan "to support existing partners and broaden the number of sponsors coming into the sport".

"We have ambitious plans to expand to new markets and seek out exciting brand activation opportunities that will drive new levels of fan engagement," he added.

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.