©McLaren
McLaren F1 sponsors associated with Fernando Alonso's Indy 500 endeavour are getting free branding and exposure on the Spaniard's McLaren Honda Andretti entry.
Draped in traditional McLaren papaya orange, the #29 Dallara has offered its livery to most of the team's F1sponsors free of any additional cost in a bid to offset the lack of exposure induced by McLaren's F1 woes.
McLaren boss Zak Brown felt compelled to deliver a form of compensation to the Woking-based outfit's loyal partners.
"It's something we're doing as part of our larger motor racing programme to deliver for our partners," he said.
"It isn't anything we have charged them incrementally for.
"As good partners, you need to recognise when you're delivering and when you are not and we're not delivering on track, which directly impacts their exposure.
"So this is a great way to offset that loss of exposure that we are generating now with a tremendous amount of exposure.
"We felt that was the right thing to do. Commercially, it's to make sure we deliver to our partners the exposure which we promised."
“Want to win a trackday experience? All you have to do is subscribe to our FREE newsletter HERE”
GALLERY: All the action from Monaco
Keep up to date with all the F1 news via Facebook and Twitter
Formula 1 is gearing up for a new digital era in the United States –…
Carlos Sainz has lifted the lid on a private paddock conversation he enjoyed with Fernando…
Christian Horner has offered a revealing look back at his dramatic exit from Red Bull…
Alain Prost follows Niki Lauda by just two days on the February birthday calendar, the…
Sergio Perez’s Formula 1 comeback with Cadillac is already under the microscope – and he…
After pre-season testing in Bahrain gave F1’s drivers their first real taste of the sport’s…