McLaren F1 sponsors associated with Fernando Alonso's Indy 500 endeavour are getting free branding and exposure on the Spaniard's McLaren Honda Andretti entry.

Draped in traditional McLaren papaya orange, the #29 Dallara has offered its livery to most of the team's F1sponsors free of any additional cost in a bid to offset the lack of exposure induced by McLaren's F1 woes.

McLaren boss Zak Brown felt compelled to deliver a form of compensation to the Woking-based outfit's loyal partners.

"It's something we're doing as part of our larger motor racing programme to deliver for our partners," he said.

"It isn't anything we have charged them incrementally for.

"As good partners, you need to recognise when you're delivering and when you are not and we're not delivering on track, which directly impacts their exposure.

"So this is a great way to offset that loss of exposure that we are generating now with a tremendous amount of exposure.

"We felt that was the right thing to do. Commercially, it's to make sure we deliver to our partners the exposure which we promised."

 

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.

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