Haas F1 Team brings a new sponsor on board

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New sponsors are few and far between in Formula 1, so Haas' partnership with Danish clothing company Jack & Jones is worth a mention.

The fashion company, which first got involved with F1 as a personal sponsor to Kevin Magnussen during his season with Renault, will enjoy a presence on Haas' rear wing this year as well as on Magnussen and Romain Grosjean's overalls.

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"The dedication and professionalism it takes to be in Formula 1 aligns with the values we apply in our everyday approach to denim and menswear," commented Henning Nielsen, head of e-commerce and marketing at Jack & Jones.

"We strive to be the best, just like Haas F1 Team. That’s why we have supported Kevin Magnussen throughout his career and why we have decided to join Haas F1 Team this season."

Team principal Guenther Steiner added: "We’re very proud to announce our new partnership with Jack & Jones. It’s a brand built on hard work and attention to detail that has grown very quickly and delivers a quality product.

"While we are still relatively new in Formula 1, our objectives and work ethic are very similar to Jack & Jones. The recognition Jack & Jones has in its marketplace is what we strive for in Formula 1."

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.