Lewis Hamilton wants the good people of Stevenage to throw their "negative energy" to the side after comments made last weekend by the F1 star sparked a controversy in his home town.
While on stage at Sunday's BBC Sports Personality of the Year Awards event, Hamilton expressed his pride for what he has achieved in his sportsman's life, but clumsily used the word 'slums' to describe his hometown.
"It really was a dream for us all as a family to do something different. For us to get out of the slums," he said.
"Well, not the slums, but to get out of somewhere and do something. We all set our goals very, very high but we did it as a team."
The Mercedes driver's poor choice of words drew the ire of the town's residents, with Stevenage Borough Council member Sharon Taylor immediately reprimanding Hamilton on Twitter.
"Disappointing that Lewis Hamilton chose to use this event to make negative comments about his home town," she tweeted. "Nowhere is perfect but we’ll go high & say we are #ProudofStevenage."
Reacting to the overblwon contestation, Hamilton also took to social media in an attempt to dissipate the anger.
"I wanted to take a second to send a message to people back in the UK but also to people in Stevenage, where I grew up, somewhere I’m incredibly proud of coming from and still love to this day," he said on Instagram.
"Please, if you are getting up in your feelings about a mistake I made on stage, don’t bother with it, throw it to the side, it’s negative energy you don’t need to hold.
"I’m super proud of where I’ve come from and I hope you know I represent in the best way I can always.
"Nobody’s perfect, I definitely make mistakes quite often and particularly when you’re up in front of a crowd, trying to find the right words to express the long journey you’ve had in life.
"I chose the wrong words, but I didn’t mean anything by it. Those of you who know me know I always mean love. So, God bless you, have a great day."
It's Christmas folks, so let's give Ham a darn break!
Gallery: The beautiful wives and girlfriends of F1 drivers
Keep up to date with all the F1 news via Facebook and Twitter
It was a solid start to the Las Vegas weekend for Ferrari with Carlos Sainz…
Lando Norris didn’t hold back in his assessment of McLaren’s performance on the opening day…
Lewis Hamilton was particularly happy with his opening day of running at the Las Vegas…
Red Bull fears that its prospects for this weekend's Las Vegas Grand Prix - which…
Ferrari and Mercedes have both modified their car’s floor element in Las Vegas to comply…
Lewis Hamilton put Mercedes on top of the timesheets for the second time in Las…