Philip Morris responds to Ferrari F1 sponsorship investigation

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American tobacco company Philip Morris insists its 'Mission Winnow' sponsorship programme with Ferrari complies with advertising laws despite Australia's concerns over the matter.

The 'Mission Winnow' name and logo appeared on the Scuderia's cars at last year's Japanese Grand Prix. Philip Morris is using the concept to usher new era for the tobacco company which ambitions to develop and market "smoke-free alternatives" to cigarettes.

However, just over a month before Formula 1 gathers in Melbourne for the season's opening event, Australia’s Department of Health and Victoria’s Department of Health and Human Services have launched an investigation into PM's practices, concerned they contravene the country's ban on tobacco advertising.

Ferrari and Philip Morris could be heading for trouble in Australia

Philip Morris International Director of Global Communication Tommaso di Giovanni has defended the company's 'Mission Winnow' programme, claiming it complies with global tobacco advertising laws.

Speaking to Motorsport.com, the Philip Morris executive said that discussions with the Australian Grand Prix organisers were ongoing.

"The initiative and the symbols and logos used on the livery of the Scuderia Ferrari Mission Winnow and the website comply with the laws that apply to our activities in Australia and the State of Victoria," said di Giovanni.

"We are aware of the debate on Mission Winnow in Australia and we are working with the organisers of the local grand prix to understand the concerns of the authorities and give them an answer.

"Mission Winnow does not advertise or promote our company's products or product brands. Rather, it is designed to talk about our commitment to improving ourselves in everything we do.

"Mission Winnow is a window to the new Philip Morris International and our partners, to our commitment and the stimuli that drive us to improve and evolve. And to contribute to the progress of society."

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.