McLaren extends Coca-Cola partnership for 2019

©McLaren

McLaren has secured a sponsorship deal with the Coca-Cola Company that will see the team promote several of the beverage company's brands during the 2019 season.

The commercial agreement follows a successful 2018 pilot programme that was activated at the US, Mexican, Brazilian and Abu Dhabi Grands Prix last year and which saw the Coca-Cola name carried on a F1 car for the very first time.

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"I’m proud that Coca-Cola, one of the most recognised consumer brands and supporters of sports fans in the world, has chosen to extend its partnership with our Formula 1 team," said McLaren CEO Zak Brown.

"There was a positive reaction to our 2018 debut as partners on the Formula 1 track and I’m looking forward to us exploring the full potential of this partnership over the coming season."

Ricardo Fort, Vice President, Sports & Entertainment Partnerships, Coca-Cola, said:

"We are excited to extend and expand our relationship with McLaren for the 2019 racing season. Sponsoring McLaren will allow us to create unique consumer experiences around the world."

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.