US GP boss says parking-lot race in Miami 'very off brand' of F1

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Circuit of the Americas boss Bobby Epstein isn't against a Miami Grand Prix but warns that the 'parking lot' venue targeted by F1 could impact Grand Prix racing's brand value.

The success of the US Grand Prix at COTA has undoubtedly helped boost Formula 1's prospects in the United States.

A fact on which the sport's chiefs wish to capitalize by adding a second race in America to F1's agenda.

All efforts have been centered around bringing F1 to the streets of Miami, labeled as the perfect "destination city" by F1 CEO Chase Carey.

Miami county puts up a roadblock in front of F1

Initial attempts to set up shop around Biscayne Boulevard and the Bayfront Park area were unfortunately undermined by local residential and environmental groups.

Liberty Media - in association with Miami Dolphins owner Stephen Ross - is now pressing ahead with plans to establish an event around the NFL team's Hard Rock Stadium, a rather featureless, dull area which hardly does justice to the Magic City's upbeat atmosphere.

And that's something that Epstein, as a promoter, questions in the context of Formula 1's brad image.

"The selling point behind Miami was not the track, it was the [original] backdrop," Epstein told ESPN's Nate Saunders.

"They said we want to be in global destinations with iconic backdrops. It does seem very off brand of them to have a parking-lot race.

"We don't worry from a ticket sales point of view. I don't worry that that will become a fan favourite. It's not going to be a spectacular track, but I do worry the impact it would have long-term in this market."

Epstein made clear that his remarks weren't rooted in the fear of having to commercially compete with another US venue.

"I have never had a problem with another race in the same time zone and I've always welcomed the push for more U.S. races, but only if done the correct way," said the COTA Chair.

"We dealt with the issues around the addition of the Mexican Grand Prix and the loss of revenue that initially gave us, but it's clear they've built something there."

Formula 1's appropriation of a race around the Hard Rock Stadium is anything but done and dusted, with residential groups and the local county setting up a barrage of opposition.

COTA's exclusive status in the US could therefore remain in force for many more years.

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.