Haas F1 Team founder Gene Haas is hoping the team's new VF20 will help the US outfit return to the strong form it enjoyed in 2018.
Haas joined the F1 grid in 2016, and after three seasons had worked its way up to fifth place in the constructors championship.
It then set its sights on going one better and topping the 'best of the rest' midfield section in 2019.
Instead, Haas suffered a serious slump in performance and ended last year's campaign down in ninth, with only Williams faring worse in the standings.
It was the team's worst showing since entering the championship, a trailing period which its owner called an "educational process".
But with a new season comes a new car sporting a new livery - which was unveiled on Thursday, and fresh hopes of a turnaround.
"I’m pleased to see the car return to the more familiar Haas Automation colors, it’s certainly a livery that people identify with," said Gene Haas, founder of Haas Automation and chairman of Haas F1 Team.
"Frankly, I’m hoping the VF-20 will return us to the kind of form we ran in 2018 when we finished fifth in the constructors’ championship.
"2019 was a tough season to endure. We’ve been through a real education process, one that comes to all Formula 1 teams at some stage".
The American entrepreneur, whose patience with his team could run thin in the event of another poor campaign in Grand Prix racing, hopes Haas has gotten over its rough patch and will return to the prominent position on the grid that's in phase with its ambitions.
"I’m trusting we’ve learned from those lessons and have applied that knowledge into making the VF-20 a more competitive entry," added Haas.
"It’s important to me that we’re back in the mix and consistently scoring points, we certainly have the capability and we’ve proved as an organization we can do it."
Gallery: The beautiful wives and girlfriends of F1 drivers
Keep up to date with all the F1 news via Facebook and Twitter
Fernando Alonso says he’ll be looking to engage with the FIA regarding his concerns over…
On this day in 1985, the San Marino Grand Prix ended in confusion with drivers…
As a street-track spectacular, the Miami International Autodrome features three long straights and an equal…
McLaren team boss Andrea Stella has strongly condemned Kevin Magnussen's defensive tactics during the Miami…
Red Bull managing director Oliver Mintzlaff has sharply criticized Toto Wolff’s public pursuit of Max…
The FIA has dismissed the Aston Martin F1 team’s request for a right of review…