Toro Rosso driver Max Verstappen has been carrying out a Red Bull showrun with a twist, driving an F1 car on the slopes of Kitzbühel.

Verstappen drove an RB7 at the Austrian ski resort this week, with the car being fitted with studded tyres and snow chains to tackle the Hahnenkamm mountain. 3,500 people turned out to watch, with Verstappen admitting it was a challenge to keep the car pointed in a straight line.

"It was something really special – not just driving on the snow but driving on top of the mountain," said Max. "The scenery was incredible, I enjoyed it a lot and I think all the spectators enjoyed it just as much as I did. I'd never driven any kind of car on snow or ice, never mind a Formula One car, it really was amazing.

"The main difficulty was what you'd expect – it was really slippery! But added to that was the fact that it was on a mountainside. You're on a slope, you don't want to start sliding, and you really don't want to make any mistakes. The guys did a fantastic job of designing a course and mapping out a track and that made it a bit easier, but it was still a big challenge. But that made it really interesting, making it more difficult for the driver somehow makes the whole thing better."

Check out the video of Verstappen taking on the slopes here:

Below, Red Bull's Mark Willis explains the challenge of preparing the car for such a demonstration:

Feature: What happens on any given F1 Saturday?

Keep up to date with all the F1 news via Facebook and Twitter

Andrew Lewin

Andrew first became a fan of Formula 1 during the time when Michael Schumacher and Damon Hill were stepping into the limelight after the era of Alain Prost, Nigel Mansell and Aryton Senna. He's been addicted ever since, and has been writing about the sport now for nearly a quarter of a century for a number of online news sites. He's also written professionally about GP2 (now Formula 2), GP3, IndyCar, World Rally Championship, MotoGP and NASCAR. In his other professional life, Andrew is a freelance writer, social media consultant, web developer/programmer, and digital specialist in the fields of accessibility, usability, IA, online communities and public sector procurement. He worked for many years in magazine production at Bauer Media, and for over a decade he was part of the digital media team at the UK government's communications department. Born and raised in Essex, Andrew currently lives and works in south-west London.

Recent Posts

Newey: AI has been shaping F1 ‘for a long time’

Aston Martin’s chief architect and team principal Adrian Newey believes Formula 1’s latest buzzword is…

1 hour ago

Norris gets a pole-position welcome at old primary school

Fresh from pre-season testing and with a world title now stitched onto his racing overalls,…

3 hours ago

Two on the trot for Laffite and Ligier in Brazil

On this day in 1979, Jacques Laffite won the Brazilian Grand Prix at Interlagos as…

3 hours ago

Russell hungry for ‘head-to-head’ title clash with Verstappen

George Russell is not hiding his appetite for a showdown this season in F1. In…

5 hours ago

Vowles confident Williams won’t start F1 season ‘on the back foot’

Williams may have missed the first public glimpse of Formula 1’s bold new era, but…

6 hours ago

Mercedes Allison’s big takeaway from F1’s Barcelona test

Mercedes technical director James Allison arrived in Barcelona last week bracing for chaos – and…

7 hours ago