©Ferrari-trento
Formula 1's visitors to the podium will no longer break out the classical Champagne but celebrate with a splash of sparkling wine following the sport's new endorsement deal with wine maker Ferrari Trento.
The Italian company, which bears no relation to the Scuderia, will take over from Carbon and become for three years Grand Prix racing's official supplier of sparkling wine and will feature prominently on the podium on race day and in F1's Paddock Club.
Ferrari Trento had a brief link with F1 over four decades ago when its product found its way onto the podium of the Italian Grand Prix in 1980, an event held that year at the Autodromo Enzo e Dino Ferrari at Imola.
"In 1980 we were on the podium of the Imola Grand Prix, so we have beautiful pictures from then with great champions," commented Simone Mase, General Manager of the Lunelly Group.
"They have already tasted Ferrari, but now we are partners and we cannot wait to be there."
Let's just hope Ferrari Trento's sparkling wine sizzles more than the cars of its F1 homonym!
Gallery: The beautiful wives and girlfriends of F1 drivers
Keep up to date with all the F1 news via Facebook and Twitter
A familiar storyline may be about to unfold in Formula 1 – one where McLaren…
Momentum is building inside the Haas F1 Team, and much of it is surging from…
Legendary karting coach and talent scout Dino Chiesa has drawn striking parallels between Lewis Hamilton…
F1 world championship leader Kimi Antonelli made good use of his easter weekend to make…
Fresh uncertainty appears to be brewing inside Red Bull Racing, with reports suggesting one of…
Three races into Ferrari’s 2026 campaign, Lewis Hamilton looks rejuvenated – his voice steadier, his…