Red Bull signs US tech giant Oracle as title sponsor

©RedBull

40

Red Bull Racing will head into the 2022 Formula 1 season with a new title partner, US software giant Oracle.

The software company was a sponsor of the Milton Keynes-based outfit last year but thanks to its enhanced partnership , the team will be known as Oracle Red Bull Racing.

Building on the success of last year’s F1 Drivers’ Championship which was won by Max Verstappen, the Red Bull's 2022 season will feature expanded use of Oracle Cloud across its most significant areas of operation including "analytics-based race strategy, optimized engine development, AI and machine learning-powered driver training and a tailored fan experience".

"Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship," commented team boss Christian Horner.

"Discovering and reacting to opportunities quickly, is crucial to our success on and off the track, and Oracle is integral in that effort. Every element of our performance is driven by data analysis.

"Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage."

Read also: Red Bull Racing reveals 2022 livery on RB18 showcar

Oracle's software technology will be heavily exploited by Red Bull Powertrains Oracle which will be working to develop the next generation of F1 engines set to debut in 2026.

Red Bull Powertrains will use Oracle Cloud Infrastructure to optimize modeling of its new engine combustion chamber to reduce costs while improving results.

But Oracle will also hemp Red Bull drive its fan engagement moving forward.

"The presence of Oracle, one of the world’s largest cloud technology companies, as title partner not only signals huge confidence in Red Bull Racing’s ability to lead the technology race on track, it will also enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy," said Oracle Red Bull chief marketing officer Oliver Hughes.

"We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action and Oracle’s world class innovation and technology will help us achieve that goal."

Keep up to date with all the F1 news via Facebook and Twitter

Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.