Steiner sues Haas over unpaid commissions and image rights

Guenther Steiner, the former team principal of Haas F1, has initiated legal action against the US outfit.

The lawsuit centers around two key claims: unpaid commissions and unauthorized use of Steiner's image and brand.

Steiner alleges that Haas failed to fulfill their contractual obligations regarding commission payments. Court documents lodged in Mecklenburg, North Carolina, detail claims of unpaid commissions for the years 2021, 2022, and 2023, falling within the timeframe of his most recent employment agreement.

While the specific nature of these commissions remains undisclosed, they are potentially linked to sponsorship deals he secured for the team.

“Haas F1 chose not to renew Mr. Steiner's Employment Agreement,” stated the Court papers. “This was its right. But Haas F1 has done what it has no right to do and refused to pay Mr. Steiner [amount redacted] owed under his Employment Agreement.”

“But after years of accepting the benefits of Mr. Steiner's reputation, experience, and deep connections within the sport, Haas F1 cannot withhold from Mr. Steiner the benefits he has earned.”

Read also:

Komatsu counters Steiner: Haas honest about 2024 prospects

Beyond the financial dispute between the two parties, Steiner contends that Haas is also infringing upon his image rights.

The Italian claims the team continues to use his name and likeness for promotional purposes, including merchandise sales and website content, without his consent or proper compensation.

The court documents highlight the significant boost Steiner's presence brought to Haas through the Netflix docuseries "Drive to Survive,” with the team boss emerging from the outset as a hugely popular figure within the show, potentially further amplifying the commercial value associated with his image.

“Haas F1 has no right to use Mr. Steiner's name, image, and likeness or to exploit them in any form of media after the termination of his employment,” explained the Court documents.

“Haas F1 has not compensated Mr. Steiner for its unauthorized use of his name, image, and likeness.”

The legal proceedings will determine the validity of Steiner’s claims regarding unpaid commissions and the extent to which Haas overstepped their boundaries in using his image and brand.

But the lawsuit signifies a contentious split between Steiner and his former team.

Keep up to date with all the F1 news via Facebook and Twitter

Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.