Williams and Duracell extend high-voltage partnership

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Williams Racing and Duracell have officially plugged into a multi-year extension of their partnership, ensuring that the "powerhouse" duo stays fully charged through 2025 and beyond.

On the eve of the Las Vegas Grand Prix, this announcement underscores the synergy between Duracell’s relentless energy and Williams’ drive to climb back to the top of Formula 1.

Duracell first partnered with Williams in 2022, and from the eye-catching copper and black battery airbox on the British team’s cars to the innovative fan activations, the alliance has been a roaring success.

This creative affiliation will now carry forward with the Duracell name continuing to adorn the FW47 in 2025, driven by Alex Albon and new teammate Carlos Sainz, a lineup poised to bring formidable energy to the grid.

Read also: Williams F1 team bolstered by £100 million capital raise

The battery manufacturer’s branding will remain prominent on drivers’ helmet visors and other strategic areas, while the team’s devices will benefit from Duracell’s cutting-edge Power Boost technology.

Additionally, the partnership will see creative tie-ins like the DRS flaps on the FW46 rear wings transformed into a Duracell battery aesthetic and the DRS button gleaming in Duracell’s iconic copper hue during the Las Vegas Grand Prix.

Duracell joins Kraken and Gulf Oil International in extending its commitment to Williams, signaling growing confidence in the team’s ongoing transformation under its "comeback mission."

Williams has been steadily rebuilding its legacy, both competitively and commercially, driven by the shared values and visions of its partners.

James Bower, Williams Racing’s Commercial Director, expressed his enthusiasm for the renewed deal.

“Williams are proud to have Duracell powering our comeback journey into 2025 and beyond as we continue building long-lasting relationships with industry-leading brands that share our vision and values,” commented Bower.

“The partnership has delivered memorable moments and iconic branding that has become a fan favorite on our cars, and we look forward to the next chapter as we continue building momentum.”

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.