Williams signs up Atlassian as long-term F1 title partner

Williams Racing has announced a landmark long-term title partnership deal with Australian software and service management giant Atlassian.

This multi-year agreement, the largest in the F1 team's storied 48-year history, sees the Grove-based outfit rebranded as Atlassian Williams Racing.

The collaboration brings together two organisations that champion teamwork – Williams, with its legacy of excellence in Formula 1, and Atlassian, whose cutting-edge AI-powered collaboration software fuels innovation across industries.

A Vision for Transformation

As Official Title Partner, Official Technology Partner, and Official Collaboration Software Partner, Atlassian aims to be a driving force in Williams' ambitious comeback plan.

By integrating Atlassian’s “System of Work” philosophy—connecting teams and leveraging AI—the partnership seeks to enhance teamwork, efficiency, and performance both on and off the track.

The Atlassian brand will be prominently displayed on the FW47 car for the 2025 season, driven by Alex Albon and Carlos Sainz, as well as throughout Williams’

Grove headquarters and trackside operations.

Leadership Perspectives

James Vowles, Team Principal, Atlassian Williams Racing, expressed his enthusiasm for the partnership.

“I am delighted to welcome Atlassian into Formula 1 and our evolution into Atlassian Williams Racing.

“Attracting a title partnership of this size and significance is a momentous day in our team’s illustrious history and a major milestone in our comeback transformation.

“We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation.

“Our values and ambition align perfectly, and I’m excited about what we can achieve together.”

Mike Cannon-Brookes, CEO of Atlassian, highlighted the synergy between the two organisations.

“Formula 1 is the ultimate team sport,” said the Atlassian executive.

“It's where engineers, developers, commercial teams, pit crews and countless others work together in real-time at incredible speeds to race for a podium finish.

“Atlassian shares Williams' deep belief in the power of teamwork. We know that when great teams have the right tools and practices, they can achieve things that would be impossible alone.

“As one of the first global technology companies out of Australia, we understand what it's like to have passion, drive and the belief that you're building something great.

“This team has been through a remarkable transformation, and I believe Atlassian Williams Racing has all the foundations for a renewed era of greatness.”

A Bold New Look

The partnership was unveiled alongside the new Atlassian Williams Racing logo, a fusion of both companies' identities, incorporating their signature blue shades.

Williams fans can get their first glimpse of the FW47 with a special one-off livery at Silverstone on Friday before the official 2025 race livery is revealed at The O2 in London on February 18.

With this game-changing partnership, Williams is sending a clear message: their journey back to the front of the grid has truly begun.

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