Video: Coulthard stars as rogue taxi driver

©Aviva

Life insurance company Aviva just put former F1 star David Coulthard in the driver's seat, although not in the role we would all expect.

For the purpose of anew road safety campaign, the Sky Sports F1 commentator was enlisted to portray a rogue taxi driver whose appalling driving habits have his passengers begging for mercy.

Coulthard appears in disguise - although the accoutrement offers a good assessment of what the Scott will look like a few decades down the road - and takes his dumbfounded customers for the ride of their life before demanding payment for the hair-raising experience!

The underlying message from Aviva is that no-one should have to pay for other people’s bad driving

Check out the video:

GALLERY: F1 drivers' wives and girlfriends

Keep up to date with all the F1 news via Facebook and Twitter

Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.