Life insurance company Aviva just put former F1 star David Coulthard in the driver's seat, although not in the role we would all expect.

For the purpose of anew road safety campaign, the Sky Sports F1 commentator was enlisted to portray a rogue taxi driver whose appalling driving habits have his passengers begging for mercy.

Coulthard appears in disguise - although the accoutrement offers a good assessment of what the Scott will look like a few decades down the road - and takes his dumbfounded customers for the ride of their life before demanding payment for the hair-raising experience!

The underlying message from Aviva is that no-one should have to pay for other people’s bad driving

Check out the video:

GALLERY: F1 drivers' wives and girlfriends

Keep up to date with all the F1 news via Facebook and Twitter

Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.

Recent Posts

Hot off the press, cool in the cockpit

Had Niki Lauda been given the good fortune to read the next day's newspaper on…

11 minutes ago

Ferrari set for emotional Michael Schumacher tribute at Monza

Few places in Formula 1 carry as much emotional weight for Ferrari as Monza, and…

1 hour ago

Red Bull hit with Dutch GP reality check: ‘We’ve taken a step back’

Red Bull has been forced to confront an uncomfortable reality after the Dutch Grand Prix,…

3 hours ago

Verstappen takes on 100 rivals in epic karting challenge

Next month, Max Verstappen will trade Formula 1 for something far closer to where his…

4 hours ago

Hamilton admits he crossed the line in Ferrari radio outburst

Lewis Hamilton has candidly admitted that his frustration boiled over during the Dutch Grand Prix…

5 hours ago

Colapinto penalty row escalates as FIA condemns abuse

The FIA has drawn a firm line under the backlash surrounding Franco Colapinto’s Dutch Grand…

20 hours ago