Life insurance company Aviva just put former F1 star David Coulthard in the driver's seat, although not in the role we would all expect.
For the purpose of anew road safety campaign, the Sky Sports F1 commentator was enlisted to portray a rogue taxi driver whose appalling driving habits have his passengers begging for mercy.
Coulthard appears in disguise - although the accoutrement offers a good assessment of what the Scott will look like a few decades down the road - and takes his dumbfounded customers for the ride of their life before demanding payment for the hair-raising experience!
The underlying message from Aviva is that no-one should have to pay for other people’s bad driving
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