Ferrari star Kimi Raikkonen has become the ambassador of a Finnish alcoholic beverage called “Iceman Long Drink”.
The brand has used its recently created social media channels to launch an internet campaign and post pictures of the 2007 Formula One world champion advertising its traditional dry gin in branded gear.
Having started racing in F1 with Sauber in 2001, Raikkonen quickly became a fan favourite thanks to his talent behind the wheel, but also as a result of his unflappable character off track, which earned him the “Iceman” moniker.
Throughout his storied career, the 20-time grand prix winner has also forged a reputation for being a party-lover that does not mind winding up with a few drinks.
By endorsing a beverage that must be “served as cool as the Iceman himself” according to the tagline, Raikkonen has found new supplies to further celebrate his recent one-year contract extension with Ferrari.
Click here for Chris Medland's Italian Grand Prix preview and bold podium prediction.
Keep up to date with all the F1 news via Facebook and Twitter
The Spanish Grand Prix’s future home is still surrounded by construction barriers, deadlines and heavy…
Helmut Marko has revealed that Max Verstappen’s in-season promotion from Toro Rosso to Red Bull…
On this day in 1999 in Monaco, a dominant Michael Schumacher secured his 35th career…
Sometimes at the Indianapolis Motor Speedway, speed doesn’t build gradually – it arrives like it…
Nearly two decades after its last high-speed venture in Formula 1, American computing giant Intel…
Max Verstappen’s Nürburgring 24 Hours debut is already delivering the kind of storyline only he…