Raikkonen becomes face for ‘Iceman’ beverage

Ferrari star Kimi Raikkonen has become the ambassador of a Finnish alcoholic beverage called “Iceman Long Drink”.

The brand has used its recently created social media channels to launch an internet campaign and post pictures of the 2007 Formula One world champion advertising its traditional dry gin in branded gear.

Having started racing in F1 with Sauber in 2001, Raikkonen quickly became a fan favourite thanks to his talent behind the wheel, but also as a result of his unflappable character off track, which earned him the “Iceman” moniker.

Throughout his storied career, the 20-time grand prix winner has also forged a reputation for being a party-lover that does not mind winding up with a few drinks.

By endorsing a beverage that must be “served as cool as the Iceman himself” according to the tagline, Raikkonen has found new supplies to further celebrate his recent one-year contract extension with Ferrari.

 Click here for Chris Medland's Italian Grand Prix preview and bold podium prediction. 

Keep up to date with all the F1 news via Facebook and Twitter 

Julien Billiotte

Recent Posts

Horner in Jerez: Surprise MotoGP visit sparks ownership rumors

The asphalt at Jerez was already sizzling on Saturday, but the temperature in the MotoGP…

18 hours ago

Michele Alboreto: Ferrari's last Italian winner

On this day in 2001, the world of motorsport mourned the loss of Michele Alboreto,…

20 hours ago

Ouch! Alesi spins vintage F1 Ferrari into Monaco barrier

Former Grand Prix driver Jean Alesi, who famously wore his heart on his sleeve during…

22 hours ago

Montoya’s shock call: Ban Verstappen from GT3 racing!

Former F1 driver Juan Pablo Montoya has called out Red Bull for letting Max Verstappen…

23 hours ago

‘Starting to pay off’: Sainz encouraged by positive step for Williams

While the start of the 2026 season has been a heavy lift for Williams –…

24 hours ago

Brown: Cozy team alliances a risk for F1’s ‘sporting fairness’

Zak Brown has once again lit the fuse on one of the sport’s most controversial…

1 day ago