F1 News, Reports and Race Results

Arrivabene says F1 is under threat - from PlayStations!

Ferrari boss Maurizio Arrivabene has suggested that the biggest threat to Formula 1 in the future could come from video games.

He said that racing fans are finding virtual racing on the PlayStation and Xbox more fun and entertaining than watching the real thing on television or at the track.

F1 is already trying to reach onto that youth-dominated market by supporting a new top-level eSport championship, in which nine of the current Formula 1 teams are fielding the cream of the virtual driver crop.

Ferrari is the exception. While Arrivabene is very aware of the threat that computer games represent, he feels that the FIA is not looking in the right direction when it comes to gaming in order to learn the necessary lessons.

"Our competitors today - and this is my personal opinion - they are the PlayStations," he told Motorsport Week. "If you look at Gran Turismo, most probably we need to switch our minds and focus our attention on our competitors.

"Today we have a broad offer of entertainment and we need to look at everything, not only certain sports or trying to equalise everything.

"Is the PlayStation our competitor? In my opinion yes," he said. "What do you have to do to beat the PlayStations? You have to do something that is more interesting, most probably."

“It’s not a detailed answer to the question," he admitted. "But we need to direct our attention to the entertainment industry. And today what they offer is bigger than many many years ago."

Motorsport is hardly alone is coming under threat from the growth of the computer video gaming industry. But Arrivabene was worried that motor racing championships like F1 are suffering a disproportionate drop in popularity.

"We need to be honest with ourselves," he said. "How is the level of interest in F1 versus yesterday?

"You need to ask why other sports - and let me underline football, they still have big numbers even if they sometimes face crisis - versus us."

He said that football showed that budget caps were not the answer in F1.

"How can you tell Real Madrid 'I'm sorry, if you play with the small team, don't play with your best team, play with your middle-sized team'," he asked. "Come on, it's ridiculous.

.

Arrivabene has been linked with a possible role at the Italian soccer club Juventus in the future, should he decide to leave Maranello at the end of the current season.

But for now his attention is focused on the future of Formula 1, and how new regulations being introduced over the next few seasons can help shore up the sport's fan base against outside threats such as PlayStations.

"To increase the interest in the sport, we need to analyse the mistakes of the past, to look forward for solutions in the future.

“If at a certain point you have an audience that is becoming older, older, older and you work to retain what you have [and] your attention is less focused on acquiring the young generation, this means that you have a problem."

“We never focused our attention on the audience and the audience, little by little, became older. This is the exercise that we need to look at.”

"We need to go back and to re-launch the sport," he insisted. "You have to find a solution."

Gallery: The beautiful wives and girlfriends of F1 drivers

Keep up to date with all the F1 news via Facebook and Twitter

Andrew Lewin

Andrew first became a fan of Formula 1 during the time when Michael Schumacher and Damon Hill were stepping into the limelight after the era of Alain Prost, Nigel Mansell and Aryton Senna. He's been addicted ever since, and has been writing about the sport now for nearly a quarter of a century for a number of online news sites. He's also written professionally about GP2 (now Formula 2), GP3, IndyCar, World Rally Championship, MotoGP and NASCAR. In his other professional life, Andrew is a freelance writer, social media consultant, web developer/programmer, and digital specialist in the fields of accessibility, usability, IA, online communities and public sector procurement. He worked for many years in magazine production at Bauer Media, and for over a decade he was part of the digital media team at the UK government's communications department. Born and raised in Essex, Andrew currently lives and works in south-west London.

Recent Posts

Perez reveals how he became Force India's unlikely saviour

Sergio Perez has revisited one of the most extraordinary off-track stories of his Formula 1…

11 hours ago

FIA expands straight-line mode at Spa – as Alonso sounds warning

Formula 1’s return to Spa-Francorchamps this weekend will introduce a striking new element to the…

13 hours ago

McLaren set for Mercedes engine upgrade at Spa and rear-wing trial

McLaren will arrive at the Belgian Grand Prix with a fresh opportunity to reset its…

15 hours ago

Michael bows to Mika on British GP podium

On this day in 2001 at the British GP at Silverstone, Formula 1 fans were…

16 hours ago

Bearman moved to tears after driving Senna’s iconic Lotus

The Silverstone pitlane has borne witness to countless moments of motorsport history, but recently, it…

17 hours ago

Steiner: Time for McLaren to ‘grow up’ and build its own engine

McLaren’s search for answers in Formula 1 has once again turned the spotlight onto its…

18 hours ago