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Haas F1 Team gets new title partner for 2019

British energy drink company Rich Energy will become the title partner of Haas F1 Team next season following a multi-year agreement signed the US outfit.

Rich Energy made the headlines earlier this year as a 'potential' candidate for a Force India take-over.

However, no deal came to pass and it was often 'much ado about nothing' for a company whose 'product' remains to be found on store shelves despite its claim to be available in 30 countries worldwide.

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Still, a deal with Gene Haas' outfit has been done and team boss Guenther Steiner is happy to welcome Rich Energy onboard.

"Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team," said Steiner.

"We welcome their commitment to us as an organization, and together we share an ambition to advance further in our respective fields.

"It’s going to be exciting for us as a team to be the focal point of Rich Energy’s marketing endeavors, as we go into both new and existing consumer markets around the world in Formula One.

"As we have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide for Rich Energy will translate into equally favorable dividends."

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.