Haas sponsor Rich Energy has lost a legal battle in London's High Court on Tuesday, the energy drink company being found in infringement of copyright laws.
Bicycle company Whyte Bikes contended that Rich Energy's stag logo was copied from Whyte Bikes' own logo, the bike company seeking in court "the removal of the logo of the First Defendant, Rich Energy Limited, from the Formula 1 race car and website of the Rich Energy Haas Formula 1 motor racing team".
Judge Melissa Clarke was apparently unimpressed with Rich Energy CEO William Storey and graphic designer Sean Kelly's… stories, Clarke affirming that both men were "poor witnesses" and "misled" the court when they claimed they were not aware of Whyte Bikes logo.
"I do not accept either Mr Storey or Mr Kelly as credible or reliable witnesses and I treat all of their evidence with a high degree of caution.
"I am satisfied on the balance of probabilities that both Mr Kelly and Mr Storey have lied about not being familiar with C’s Device [Whyte's logo]," Clarke said in her final report.
"I find it more likely than not that they were familiar with it, and that they directly and knowingly copied C’s Device in designing D1’s Device [Rich Energy logo]."
The injunction granted to Whyte's parent company ATB could lead to the complete removal of the Rich Energy logo from Haas' cars, team kit and hospitality unit, not to mention possible damages.
But Rich Energy could also be forced to change the logo on its millions of energy drink cans; or would that be 'hundreds of cans'?
However, Rich Energy is entitled to appeal the ruling, with the case therefore adjourned until June 27.
Gallery: The beautiful wives and girlfriends of F1 drivers
Keep up to date with all the F1 news via Facebook and Twitter
Formula 1’s next generation of cars will not just look different – they will sound…
Christian Horner has waded into Formula 1’s latest technical storm, addressing the growing controversy over…
Aston Martin’s chief architect and team principal Adrian Newey believes Formula 1’s latest buzzword is…
Fresh from pre-season testing and with a world title now stitched onto his racing overalls,…
On this day in 1979, Jacques Laffite won the Brazilian Grand Prix at Interlagos as…
George Russell is not hiding his appetite for a showdown this season in F1. In…