Austin's Circuit of the Americas has renamed its Turn 1 'Big Red' in honour of Texas billionaire Red McCombs, the visionary investor that helped fund COTA.
The popular venue has been the home of the United States Grand Prix since 2012, and hosts a wide array of motorsport events, including a round of the MotoGP world championship.
McCombs, 93, the founder of the Red McCombs Automotive Group and a former owner of the San Antonio Spurs NBA team, was COTA's largest initial investor.
A naming ceremony took place last Thursday at the track, where a large 'Big Red' was painted at Turn 1's run-off area.
The corner is a defining feature of the 5.513km circuit as it concludes a steep elevation change from the main straight and is one of the track's main overtaking points.
"COTA’s internationally famous track is known for its unique features and thrilling elevations," said COTA Chairman Bobby Epstein.
"From Formula 1 to MotoGP, and stock cars to sports cars, anyone who starts a race at COTA knows what it’s like to face this beast of a beginning.
"It’s big, bold and Texas. And, now it has a fitting name – Big Red.
"Red McCombs is a Texas legend; known for his big heart, successful businesses, and love for his home state. I’m delighted that we are able to honour his legacy."
This year's US Grand Prix which was scheduled to take place on October 25 was cancelled due to the coronavirus.
But Formula 1 will hopefully resume its annuals visits to Austin next year, as the race is featured on the sport's 2021 calendar, on October 24.
Gallery: The beautiful wives and girlfriends of F1 drivers
Keep up to date with all the F1 news via Facebook and Twitter
Alpine’s remarkable double podium at the São Paulo Grand Prix with Esteban Ocon and Pierre…
Alexander Albon, Williams (Did Not Start): 5.5/10 Alex Albon is definitely going through something of…
Jos Verstappen wasted no time after his son spectacular win at the São Paulo Grand…
Charles Leclerc's weekend in Sao Paulo was unfortunately a stark contrast to Ferrari's recent triumphs…
Twelve years ago on this day, Kimi Raikkonen took a popular win at the 2012…
The Mercedes team was hit with a fine by the FIA after Sunday’s Sao Paulo…