F1 News, Reports and Race Results

Aston Martin F1 set for new title sponsor from 2021

Racing Point will enjoy a rebranding next season, and with the change to Aston Martin F1 will likely come a new title sponsor to replace Austrian water company BWT.

According to a report from Motorsport-Total, Aston Martin Racing is in talks with American IT and digital multinational Cognizant, a company that employs 300,000 people worldwide, to become its principal partner from next year.

BWT splashed its vibrant shade of pink on Force India/Racing Point's cars in 2017 and has since enjoyed a good return on its investment with Team Silverstone.

However, BWT had originally mulled a €50m partnership with championship winning team Mercedes for 2017, a collaboration that would have evidently yielded massive exposure for the company given the Brackley squad's enduring success but at a much higher cost.

If Cognizant does indeed take over BWT's principal partner deal, it's uncertain if the water company would remain among Aston's pool of sponsors.

Regardless of how the future commercial deals fall into place, AMR's chargers will swap pink for a distinguished shade of British racing green next season.

Gallery: The beautiful wives and girlfriends of F1 drivers

Keep up to date with all the F1 news via Facebook and Twitter

Michael Delaney

Recent Posts

Mintzlaff opens up on why Red Bull clipped Horner’s wings

Red Bull’s power corridors rarely echo with sentimentality – and the energy drink company’s managing…

14 hours ago

Cadillac F1 hires former Leclerc race engineer to fill key role

Cadillac’s ambitious F1 project has taken another step forward with the signing of Xavier Marcos…

16 hours ago

FIA seals fuel-flow meter rules in grey area before 2026

Formula 1’s 2026 revolution has barely begun, yet the rulebook is already being quietly reinforced…

18 hours ago

Leclerc hails the ‘beautiful’ emotions behind Norris’ title

Charles Leclerc knows better than most how cruel and beautiful Formula 1 can be. Dreams…

19 hours ago

The rapid rise and fall of Super Aguri in F1

Super Aguri's application to join Formula 1 became a reality on this day in 2005,…

20 hours ago

Red Bull’s Mintzlaff fires back at ‘nonsense’ claim about Verstappen

Red Bull has rarely been a quiet place, but during the last year the volume…

21 hours ago