F1 News, Reports and Race Results

Aston Martin F1 set for new title sponsor from 2021

Racing Point will enjoy a rebranding next season, and with the change to Aston Martin F1 will likely come a new title sponsor to replace Austrian water company BWT.

According to a report from Motorsport-Total, Aston Martin Racing is in talks with American IT and digital multinational Cognizant, a company that employs 300,000 people worldwide, to become its principal partner from next year.

BWT splashed its vibrant shade of pink on Force India/Racing Point's cars in 2017 and has since enjoyed a good return on its investment with Team Silverstone.

However, BWT had originally mulled a €50m partnership with championship winning team Mercedes for 2017, a collaboration that would have evidently yielded massive exposure for the company given the Brackley squad's enduring success but at a much higher cost.

If Cognizant does indeed take over BWT's principal partner deal, it's uncertain if the water company would remain among Aston's pool of sponsors.

Regardless of how the future commercial deals fall into place, AMR's chargers will swap pink for a distinguished shade of British racing green next season.

Gallery: The beautiful wives and girlfriends of F1 drivers

Keep up to date with all the F1 news via Facebook and Twitter

Michael Delaney

Recent Posts

Ecclestone backs Ben Sulayem’s FIA tenure, praises financial revival

Former Formula 1 supremo Bernie Ecclestone has delivered a firm endorsement of FIA president Mohammed…

41 minutes ago

Austrian GP Speed Trap: Who is the fastest of them all?

Don’t let the idyllic green hills of Spielberg fool you. Clocking in at a compact…

2 hours ago

Red Bull apologises, takes blame for Verstappen Q3 crash

Red Bull has accepted full responsibility for Max Verstappen's dramatic qualifying crash at the Austrian…

3 hours ago

Norris: McLaren 'where we deserve to be’ but race brings opportunity

Lando Norris admitted McLaren ended up exactly where it belonged on the grid after Saturday’s…

4 hours ago

Austrian GP: Saturday's action in pictures

F1 fans near and far were treated to a thrilling qualifying at the Austrian GP,…

17 hours ago

Hamilton hopes Ferrari can ambush Russell into Turn 1 in Austria

Lewis Hamilton believes that Ferrari’s best chance of disrupting Mercedes in Sunday’s Austrian Grand Prix…

18 hours ago