F1 News, Reports and Race Results

Aston Martin F1 set for new title sponsor from 2021

Racing Point will enjoy a rebranding next season, and with the change to Aston Martin F1 will likely come a new title sponsor to replace Austrian water company BWT.

According to a report from Motorsport-Total, Aston Martin Racing is in talks with American IT and digital multinational Cognizant, a company that employs 300,000 people worldwide, to become its principal partner from next year.

BWT splashed its vibrant shade of pink on Force India/Racing Point's cars in 2017 and has since enjoyed a good return on its investment with Team Silverstone.

However, BWT had originally mulled a €50m partnership with championship winning team Mercedes for 2017, a collaboration that would have evidently yielded massive exposure for the company given the Brackley squad's enduring success but at a much higher cost.

If Cognizant does indeed take over BWT's principal partner deal, it's uncertain if the water company would remain among Aston's pool of sponsors.

Regardless of how the future commercial deals fall into place, AMR's chargers will swap pink for a distinguished shade of British racing green next season.

Gallery: The beautiful wives and girlfriends of F1 drivers

Keep up to date with all the F1 news via Facebook and Twitter

Michael Delaney

Recent Posts

Colapinto camp stepped in after Ocon clash to prevent death threats

Franco Colapinto’s management opted for an extraordinary defensive maneuver after the Alpine driver’s clash with…

13 hours ago

F1 The Movie wins Oscar for Best Sound

F1 The Movie took a victory lap on Sunday evening at the 98th Academy Awards,…

14 hours ago

Formula 1's first and last unofficial starter

German driver Hans Heyer was born on this day in 1943, and while his main…

15 hours ago

Stella confirms engine-related failures, but won’t blame Mercedes

McLaren endured a bitterly frustrating weekend at the Chinese Grand Prix as both of its…

16 hours ago

Kirkwood beats Palou to claim Arlington IndyCar glory

Kyle Kirkwood delivered a masterpiece on Sunday in the shadows of AT&T Stadium, proving that…

17 hours ago

‘A horror show’: Wolff links Verstappen’s attacks to Red Bull’s woes

While Max Verstappen continues to wage a verbal war against Formula 1’s 2026 regulations, Mercedes…

18 hours ago