F1 News, Reports and Race Results

Aston Martin F1 set for new title sponsor from 2021

Racing Point will enjoy a rebranding next season, and with the change to Aston Martin F1 will likely come a new title sponsor to replace Austrian water company BWT.

According to a report from Motorsport-Total, Aston Martin Racing is in talks with American IT and digital multinational Cognizant, a company that employs 300,000 people worldwide, to become its principal partner from next year.

BWT splashed its vibrant shade of pink on Force India/Racing Point's cars in 2017 and has since enjoyed a good return on its investment with Team Silverstone.

However, BWT had originally mulled a €50m partnership with championship winning team Mercedes for 2017, a collaboration that would have evidently yielded massive exposure for the company given the Brackley squad's enduring success but at a much higher cost.

If Cognizant does indeed take over BWT's principal partner deal, it's uncertain if the water company would remain among Aston's pool of sponsors.

Regardless of how the future commercial deals fall into place, AMR's chargers will swap pink for a distinguished shade of British racing green next season.

Gallery: The beautiful wives and girlfriends of F1 drivers

Keep up to date with all the F1 news via Facebook and Twitter

Michael Delaney

Recent Posts

Vettel leaves door open to intriguing F1 return

Sebastian Vettel walked away from Formula 1 nearly four years ago, but the door to…

10 hours ago

Villeneuve insists Ocon has ‘done his time’ in Formula 1

Esteban Ocon has insisted that he is still fighting for his Formula 1 future, but…

12 hours ago

A late season Le Mans win for F1's all-rounders

Civil unrest in France in 1968 had forced the organizers of the 36th running of…

14 hours ago

Alonso commits to Aston Martin as 2027 line-up is confirmed

Fernando Alonso will remain with Aston Martin for the 2027 Formula 1 season, ending months…

15 hours ago

‘Full confidence’: Ferrari responds to Vasseur-Horner speculation

Ferrari has suddenly moved to shut down speculation surrounding Fred Vasseur’s future, insisting the Frenchman…

16 hours ago

Williams drivers positive on new package, but 'we need more'

Carlos Sainz believes Williams’ heavily revised FW48 has finally given the team something it has…

17 hours ago