Aston Martin licensed to defeat its rivals with 007 branding

©AstonMartin

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Aston Martin hopes to shake up rather than stir its midfield opposition this weekend at Monza where the Silverstone-based outfit will race with James Bond 007 branding on its AMR21.

The legendary Ian Fleming character's licensed to kill moniker will appear on Aston's chargers as the team promotes to upcoming new Bond release 'No Time to Die', which is set to mark actor Daniel Craig's final appearance in the 25-film franchise.

In addition to the 007 brand appearing on the team's cars, its kits and hospitality unit, Aston Martin will also appear in a Bond-inspired spot as part of the 'No Time to Die' campaign, while Sebastian Vettel and Lance Stroll will appear in a social film depicting a plot in which they race each other to build a LEGO version of Aston Martin's distinctive DB5.

Read also: Alfa Romeo rolls out special livery for Italian GP

Regarding the campaign's Bond-inspired spot, the Aston Martin team partnered with EON Productions, acclaimed director Daniel Kleinman and award-winning composer David Arnold.

"Aston Martin is part of Bond’s DNA," explained Kleinman. "It’s a partnership that needs no explanation, so it was great fun to fuse those two worlds together: Bond’s signature title sequences and Aston Martin Formula 1.

"I hope it will create a lot of excitement ahead of the release of the movie."

©AstonMartin

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.