McLaren and Johnnie Walker renew partnership

McLaren-Honda has announced a multi-year extension of its long-standing partnership with Johnnie Walker.

The prestigious brand of Scotch whiskey is owned by British multinational alcoholic beverages company Diageo.

Johnnie Walker has been a partner of McLaren since 2005, with the pair exploiting innovative partnership strategies.

Central to the collaboration has been both brands’ commitment to the 'Join The Pact’ campaign – an international social responsibility initiative that encourages people around the world to make their commitment to never drink and drive.

"Johnnie Walker’s renewed agreement with McLaren-Honda underlines our belief in, and commitment to, the strength and durability of long-standing commercial partnerships," said McLaren CEO, Ron Dennis.

" A partnership that has existed for more than a decade provides each party with greater levels of strength and depth – huge positives in today’s fast-moving consumer society.

"The Johnnie Walker brand is synonymous with quality, and, like ourselves, they’re not only incredibly proud of their heritage, but keen to push the limit in a hugely dynamic and constantly shifting marketplace.

"At McLaren-Honda, we absolutely share that ambition."

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