Categories: F1 News, Reports and Race ResultsMcLaren

McLaren and Johnnie Walker renew partnership

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McLaren-Honda has announced a multi-year extension of its long-standing partnership with Johnnie Walker.

The prestigious brand of Scotch whiskey is owned by British multinational alcoholic beverages company Diageo.

Johnnie Walker has been a partner of McLaren since 2005, with the pair exploiting innovative partnership strategies.

Central to the collaboration has been both brands’ commitment to the 'Join The Pact’ campaign – an international social responsibility initiative that encourages people around the world to make their commitment to never drink and drive.

"Johnnie Walker’s renewed agreement with McLaren-Honda underlines our belief in, and commitment to, the strength and durability of long-standing commercial partnerships," said McLaren CEO, Ron Dennis.

" A partnership that has existed for more than a decade provides each party with greater levels of strength and depth – huge positives in today’s fast-moving consumer society.

"The Johnnie Walker brand is synonymous with quality, and, like ourselves, they’re not only incredibly proud of their heritage, but keen to push the limit in a hugely dynamic and constantly shifting marketplace.

"At McLaren-Honda, we absolutely share that ambition."

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Phillip van Osten

Motor racing was a backdrop from the outset in Phillip van Osten's life. Born in Southern California, Phillip grew up with the sights and sounds of fast cars thanks to his father, Dick van Osten, an editor and writer for Auto Speed and Sport and Motor Trend. Phillip's passion for racing grew even more when his family moved to Europe and he became acquainted with the extraordinary world of Grand Prix racing. He was an early contributor to the monthly French F1i Magazine, often providing a historic or business perspective on Formula 1's affairs. In 2012, he co-authored along with fellow journalist Pierre Van Vliet the English-language adaptation of a limited edition book devoted to the great Belgian driver Jacky Ickx. He also authored "The American Legacy in Formula 1", a book which recounts the trials and tribulations of American drivers in Grand Prix racing. Phillip is also a commentator for Belgian broadcaster Be.TV for the US Indycar series.