F1 News, Reports and Race Results

Keeping it cool: Ferrari confirms partnership with beer brand Peroni

Hold my beer, folks! Ferrari just shook hands - while holding a cold one - with Peroni Nastro Azzurro 0.0%, the Italian super premium beer brand that's all about staying classy and keeping cool.

The multi-year partnership brings together two Italian icons, not just on the Formula 1 grid but also in the Ferrari Challenge Trofeo Pirelli, a series that's been roaring for 32 years.

Peroni was formerly associated with Aston Martin, but when Ferrari sponsor and long-time Carlos Sainz partner Estrella Galicia 0.0 opted to switch its allegiance to McLaren for 2024, this paved the way for Peroni’s transfer to Maranello.

This partnership is a match made in Italian heaven for both companies, a symphony of passion and style that's sure to electrify Ferrari fans worldwide thanks to a series of initiatives and activations, all alcohol-free of course.

As a toast-worthy celebration of its partnership with Ferrari, Peroni will roll out a series of limited-edition products, starting with Tifosi Nastro Azzurro 0.0% as an affectionate nod to the Scuderia Ferrari fans.

"We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%,” commented Scuderia boss Fred Vasseur.

“Having both brands represented in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage.

“Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields.

“I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0% , which I’m sure will prove to be a great success for both parties."

As a reminder, Ferrari will unveil its 2024 SF-24 on Februari 13.

Keep up to date with all the F1 news via Facebook and Twitter

Michael Delaney

Recent Posts

Sad Colapinto laments two crashes in one day in Sao Paulo

Williams suffered a bruising time on Sunday in Sao Paulo, with Alex Albon unable to…

43 mins ago

McLaren: No regrets over timing of Norris pit stop in Sao Paulo GP

McLaren team principal Andrea Stella has insisted that the squad has no regrets about their…

2 hours ago

Williams' Boutsen hoists the mainsail in Adelaide

On this day in 1989, Williams' Thierry Boutsen secured his second F1 win when he…

3 hours ago

Horner: Max 'answered critics' with epic Sao Paulo GP drive

Red Bull team principal Christian Horner hailed Max Verstappen’s sensational Sao Paulo Grand Prix victory…

4 hours ago

Sainz left puzzled by double crash drama in rainy São Paulo

Carlos Sainz was left scratching his head after a disastrous Sunday at the Sao Paulo…

5 hours ago

Alonso pushed through agonizing pain to complete Sao Paulo GP

Fernando Alonso braved both physical agony and mechanical challenges in the Sao Paulo Grand Prix,…

7 hours ago