Hold my beer, folks! Ferrari just shook hands - while holding a cold one - with Peroni Nastro Azzurro 0.0%, the Italian super premium beer brand that's all about staying classy and keeping cool.
The multi-year partnership brings together two Italian icons, not just on the Formula 1 grid but also in the Ferrari Challenge Trofeo Pirelli, a series that's been roaring for 32 years.
Peroni was formerly associated with Aston Martin, but when Ferrari sponsor and long-time Carlos Sainz partner Estrella Galicia 0.0 opted to switch its allegiance to McLaren for 2024, this paved the way for Peroni’s transfer to Maranello.
This partnership is a match made in Italian heaven for both companies, a symphony of passion and style that's sure to electrify Ferrari fans worldwide thanks to a series of initiatives and activations, all alcohol-free of course.
As a toast-worthy celebration of its partnership with Ferrari, Peroni will roll out a series of limited-edition products, starting with Tifosi Nastro Azzurro 0.0% as an affectionate nod to the Scuderia Ferrari fans.
"We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%,” commented Scuderia boss Fred Vasseur.
“Having both brands represented in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage.
“Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields.
“I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0% , which I’m sure will prove to be a great success for both parties."
As a reminder, Ferrari will unveil its 2024 SF-24 on Februari 13.
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